What is behind the name ‘Heili Bridal’?
Three months ago we were scrolling internet for every single blog post about naming your business (Melyssa Griffin has some killer ideas!). At the same time we had piles of our favourite books nearby for some instant reference. Making bridal accessories has been our long living dream and to make it into reality we had to name it.
Giving a name brings responsibility
By naming something you give it power, it becomes more real and you start taking care of it. That is also what happens with business. It’s not just ideas anymore but a real thing, you put it in books and out there for people to find. With the name you introduce your business. That makes name giving a big and sometimes even difficult moment. You have to think what resonates with yourself with out turning your audience away. A name can make or break you but hey, you can live with an okay name.
When naming Heili Bridal we wanted to keep our Finnish dialect with us as we love it’s old poetic rhythm. We draw our collection inspirations from the nordic nature so it is natural for us show our heritage. We’re also incredibly proud how Tolkien’s formal elvish language Quenya has been based on Finnish. We searched high and low for word that sounds as beautiful as something from the Undying lands.
HEILI, BELOVED ONE OR DARLING
Love,
Iida
Iida Silvennoinen
Designer, author, blogger
Iida is a bridal designer at Heili Bridal and her passion is to help brides feel special in their big day. She grew up in the middle of wedding dresses and has been dressing brides in all shapes and sizes for years. She loves gardening and relaxed evenings at home.
Iida Silvennoinen is the author of The Wedding Dress Book in which she walks the bride through the wedding dress searching and shopping.